RELEVANT, the leading content platform reaching Christian twenty- and thirty-somethings, is growing, and we're looking to add a versatile and creative marketing manager to our team to play a key role in growing the RELEVANT brand.
The marketing manager will significantly expand consumer revenue through new customer acquisition and retention, CRM and product development. This role will capitalize on RELEVANT's audience and revenue growth and take that growth to the next level.
The marketing manager will create and lead strategies, partnerships and marketing campaigns to significantly grow RELEVANT's reach, connecting our brand and content with the audiences it's intended for. Since 2012, we've grown from a reach of 750,000 readers per month to about 5 million. But we're working on significant next-era changes to our platforms, content strategies and product plans to spur intentional audience growth to reach more than 10 million monthly. The marketing manager's focus will be making sure that growth is realized—working with the editorial, analytics, social media and design teams to create effective strategies, measure, adapt and achieve those results.
Social media has been a huge driver of our growth and reach over the last few years, and our marketing manager needs to have a passion and expertise in social media strategy to ensure its continued effectiveness and growth moving forward. Successful social media tactics change continually, and the marketing manager will be the in-house expert keeping their finger on the pulse and pushing us to adapt and evolve.
As of this spring, our circulation, database management and customer fulfillment are now managed in-house, and the marketing manager will oversee those ongoing operations (working with our operations manager, customer experience coordinator and analytics manager). It sounds like a lot, but it's pretty automated now.
The marketing manager will lead creative strategies to boost the print/tablet magazine's readership and distribution. This entails newsstand distribution, as well as key events, colleges and other places promotional distribution is a smart growth investment.
The marketing manager will develop marketing campaigns to ensure the buzz-worthy launch of new platforms and products. Use data to adapt those plans and make sure goals are met or exceeded.
Obviously, having a deep knowledge of—and passion for—RELEVANT's mission, audience and market is key.
This position will answer directly to our publisher/CEO, and will manage a small team. It will work collaboratively with our project manager and analytics manager to create, deploy, measure and adapt campaigns. Having the ability to think outside the box and dream big on an indie budget is key.
The ideal candidate is a creative mind, someone who sees possibilities, has great taste and knows what is cool and connects. We want someone who is on trend, is always looking to what's next and doesn't want to stay still. Someone who is a visionary, but also a great communicator and planner. You need to be passionate about marketing, social media and creating buzz.
This position is a big challenge and immense opportunity to achieve breakthrough growth.
Develop strategic cross-channel promotions to drive subscriptions and lifetime value.
Lead the customer acquisition strategies and oversee the ongoing growth of our customer base. This includes partnerships and promotions, ad campaigns to promote issue releases and seasonal sales, and creating and implementing the global strategy to get our millions of online readers into a funnel of becoming customers. Experience working with online automated/trigger marketing and database development is very important, because that will be the majority of where our focus is invested. (We're an indie media company—it's all about organic growth strategies.)
Measure results of acquisition and retention efforts and create a testing plan to continually optimize.
Manage the marketing calendar strategy, programming and execution.
Ensure that marketing materials adhere to the design aesthetic and unique voice of RELEVANT, in addition to aligning with overall business growth strategy.
Utilize analytics to segment consumer messages based on content consumption and consumer behaviors.
Develop key partnerships to expand RELEVANT audience.
Develop, track and communicate key performance metrics to management, and exhibit the ability to pivot quickly to ensure KPIs are met.
- Monitor competitor activity including product focuses and marketing tactics, developing actionable insights.
Subscription background, while not required, is a distinctive plus.
Minimum of two years of experience in B2C marketing at an e-commerce, digital or subscription-based company with a robust customer acquisition and retention track record in a cross-channel environment, including physical channels, with particular emphasis on digital marketing to acquire new consumers.
Experience in creative and innovative marketing calendar development
A test-and-learn mind set with an ability to rapidly iterate on learnings
Experience in CRM/loyalty program development and execution
A strong analytical background with an understanding of data backed consumer segmentation, ROI and LTV analysis
Strong organizational and prioritization skills
Outstanding relationship-building skills and an ability to galvanize and lead across the organization – from technology to editorial
An ability to understand the special DNA that is a RELEVANT reader, and to nurture that relationship and uniqueness.
Hands-on experience with acquisition and retention marketing, strong social media, SEM, SEO and display background. Native advertising experience highly beneficial.
A strong partner who can work successfully with product and technology teams, focusing on priorities and optimizations to drive revenue and reader experience.
Working at RELEVANT
At RELEVANT, we are committed to innovation, purpose and excellence. We are the leading platform reaching Christian twenty- and thirtysomethings, and our team is fueled by a creative spirit and spiritual mission that is reflected in every aspect of our business. We produce RELEVANT magazine and other stuff, but all of that's covered on our What We Do page, and let's be honest, you probably shouldn't apply for this position if you don't know who we are.
We're a small, collaborative team, and our employees are working to influence our generation and impact the world by creating innovative, impactful media. If that sounds like something you want to be part of, we'd love to hear from you! We aim to incorporate our core values of authenticity, creativity, transparency, faith and stewardship into everything we do. Diversity is of great importance to us.
RELEVANT offers full medical & dental insurance for our full-time employees, as well as a generous 401(k) matching program. We also offer full-time employees three weeks of paid vacation, additional time off for missions trips, as well as generous maternity and paternity leave if applicable. The office is fully stocked with free snacks and drinks, and everyone is given great seats to Orlando Magic and Orlando City games each season.
Our office is located in the Orlando neighborhood of Winter Park, where we're surrounded by brick streets, Rollins College and amazing shops and restaurants. This is an in-house position.
To apply for our marketing manager position, please submit your cover letter and resume below. Please include your salary requirements and references as well. Applications without salary requirements cannot be considered.