Social Media and Marketing Manager
RELEVANT, the leading media platform reaching Christian twenty- and thirty-somethings, is looking to add a versatile and creative social media and marketing manager to our in-house team. We currently reach more than 5 million readers each month, but we're working on significant next-era strategies and product plans to spur audience growth to reach more than 10 million monthly. The social media and marketing manager's role will be a major part of making sure that growth is realized.
This unique position is fast-moving, creative, strategic and analytical. The ideal candidate is passionate about social media, creative copywriting and RELEVANT’s mission.
The position will lead social media strategies and consumer marketing campaigns to significantly broaden RELEVANT's reach, connecting our brand and content with the right audiences. The social media and marketing manager will develop marketing campaigns to ensure the buzz-worthy launch and growth of our shows and products, and then use data to adapt those plans and make sure goals are met or exceeded.
Social media has been a huge driver of our growth and reach over the last few years, and this position needs to have a passion and expertise in social media strategy. This position will manage our Twitter, Facebook and Instagram presences.
Being able to write posts and create creative video content in RELEVANT’s brand voice — witty, engaging and smart — is vital. You will work closely with the editorial, graphic design and video design teams. But also being strategic—watching industry trends and analytics to continually be adapting our approach toward best practices—is equally important.
This position will also manage RELEVANT’s consumer marketing strategies. You will work collaboratively with our project managers, designers and writers to create, deploy and measure campaigns. Having the ability to think outside the box and dream big on an indie budget is key.
The ideal candidate is a creative mind, witty, a great copywriter — but is also organized, data-driven and a planner. You need to be passionate about marketing, social media and creating buzz.
This position is a big challenge and immense opportunity to achieve breakthrough growth. Obviously, having a deep knowledge of—and passion for—RELEVANT's mission, audience and market is key.
Develop strategic cross-channel promotions to drive magazine subscriptions, audience growth and successfully launch new products.
Manage RELEVANT's social media presence and strategies to significantly grow followers and engagement.
Lead the customer acquisition strategies and oversee the ongoing growth of our magazine customer base. This includes partnerships and promotions, ad campaigns to promote issue releases and seasonal sales, and creating and implementing the global strategy to get our millions of online readers into a funnel of becoming customers. Experience working with online automated/trigger marketing and database development is important, because that will be the majority of where our focus is invested. (We're an indie media company—it's all about organic growth strategies.)
Manage the marketing calendar strategy, programming and execution.
Utilize analytics to segment consumer messages based on content consumption and consumer behaviors.
Develop key partnerships to expand RELEVANT audience.
Develop, track and communicate key performance metrics to management, and exhibit the ability to pivot quickly to ensure KPIs are met.
Work with the creative, editorial and marketing teams to create and deploy social media content — writing posts, choosing/shooting images, shooting videos, etc.
Provide ongoing insight into the latest social media, video and audio tactics/technologies, and formulate strategies for adoption when necessary.
Write marketing copy for advertising campaigns.
Host social media Stories and be an on-camera personality for RELEVANT Daily, podcasts and more.
Copy editing as needed. Be fresh eyes on content quality. Make sure headline voice, content tone and overall editorial quality is consistent and effective across platforms, from newsletters to web to print and social media.
Working at RELEVANT
At RELEVANT, we are committed to innovation, purpose and excellence. We are the leading platform reaching Christian twenty- and thirtysomethings, and our team is fueled by a creative spirit and spiritual mission that is reflected in every aspect of our business. We produce RELEVANT magazine and other stuff, but all of that's covered on our What We Do page, and let's be honest, you probably shouldn't apply for this position if you don't know who we are.
We're a small, collaborative team, and our employees are working to influence our generation and impact the world by creating innovative, impactful media. If that sounds like something you want to be part of, we'd love to hear from you! We aim to incorporate our core values of authenticity, creativity, transparency, faith and stewardship into everything we do. Diversity is of great importance to us.
RELEVANT offers full medical & dental insurance for our full-time employees, as well as a generous 401(k) matching program. We also offer full-time employees three weeks of paid time off, as well as generous maternity, paternity and missions trip leave if applicable. The office is located in downtown Orlando about a block away from Magic games. This is an in-house position.
To apply for our Social Media and Marketing Manager position, please post your cover letter, resume and related links in the message field below. Please include your salary requirements and references as well. Applications without salary requirements cannot be considered.